How to Plan Your Pre-Fall Stock Without Overordering
Pre-Fall is one of the trickiest transitions in fashion retail — the weather still screams summer, but your customers are starting to look for newness that feels slightly more autumnal. For boutique and store owners, this season is all about balance. Order too little and you risk missing sales; order too much and you’ll be stuck with unsold stock.
So how do you plan your Pre-Fall buying without overordering? At JQ Wholesale, we work with 15+ top UK brands, and we’ve picked up a few tried-and-true strategies that help our retailers maximise profits — not piles of leftovers.
1. Analyse Your Summer Performance
Start by checking which categories, colours, and price points worked best in high summer. Were your customers all about floaty dresses or relaxed co-ords? Did neutrals outperform bold prints?
Tip: Take note of items that sold out quickly — and which ones collected dust.
2. Think Transitional
Pre-Fall = layering-friendly styles that can be dressed up or down. Look for pieces your customers can wear now and later.
Think:
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Lightweight knits
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Shirt dresses
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Midi skirts
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Sleeveless jumpers
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Utility-style trousers
Shop our full Transitional Collection here:
Shop Pre-Fall Staples
3. Choose Flexible Sizes & Easy Fits
Uncertain foot traffic? Go for one-size or flexible-size styles. These are not only more forgiving when it comes to stock, but also easier to merchandise for walk-in buyers.
We recommend browsing our most popular flexible-size categories:
Flexible Fit Dresses
Easy-Fit Knits & Jumpers
4. Start Small, Restock Fast
At JQWholesale.com, we drop new styles daily, so there's no need to overcommit. Try testing 1-2 units of new styles, and restock only what sells quickly.
Pro Tip: Enable low-stock alerts in your account to reorder quickly before sell-outs.
5. Keep Your Core Categories
Don’t forget your key sellers. Whether it’s a black trouser, neutral knit, or best-selling wrap dress, Pre-Fall isn’t about completely changing your range — it’s about layering in fresh pieces while keeping what works.
See all bestselling categories by brand:
View All Brands
6. Watch for Offers – But Don’t Chase Every Deal
Yes, Pre-Fall offers are tempting — especially with JQ Wholesale's promotions like £30 off orders over £350 (use code: GET30). But make sure every piece you add fits your customer base.
Browse our Latest New In here:
Shop 15+ Brands Now
7. Set a Weekly Upload Check
Customer fatigue is real — especially if your range looks the same week after week. Use the quieter Pre-Fall weeks to update your rails with fresh uploads every 7–10 days.
Need help curating your next order? Just drop us a line — we’re here to support your buying decisions with real-time bestsellers, margin-friendly packs, and styling tips.
Ready to Refresh Your Pre-Fall Range?
Whether you're after lightweight layers or easy transitional looks, JQ Wholesale is your go-to platform for multi-brand, trend-led wholesale fashion — all from trusted UK brands and one simple checkout.
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