Colour Focus: Neutrals, Deep Berries & Luxe Textures for Autumn 2025

As the season begins to shift, so does the mood of fashion — and Autumn 2025 is already shaping up to be a standout in colour and texture. For boutique owners and fashion retailers, understanding this season’s palette can make all the difference in catching your customers' eye (and securing those repeat visits).

Here’s what to expect — and stock — for a strong start to AW25.

🌿 1. Elevated Neutrals: More Than Just Beige

Think oatmeal, latte, ecru, sand — but richer, weightier, more layered. Neutrals this season aren’t flat or basic. They’re textured, tonal, and styled head-to-toe for effortless sophistication.

What to stock:

• Chunky knits in biscuit or camel

• Wide-leg trousers in cool greys or taupe

• Layering pieces like ribbed cardis, roll necks, and longline vests

• Textured coats in stone or ivory

Why it sells:
Neutrals are seasonless, work across age groups, and style well with everything — perfect for customers investing in versatile wardrobe staples.

🍷 2. Deep Berries: Autumn’s Power Tones

This year's colour punch comes from rich, moody shades — think mulberry, merlot, plum, and garnet. These tones elevate basic silhouettes into something instantly luxurious.

What to stock:

• Luxe knit tops in plum with embellishments

• Jumpsuits or dresses in deep wine tones

• Statement pieces like berry-toned coats, or sequin knits in garnet

• Layered looks: pair deep berry tops with neutral trousers

Why it sells:
Berry tones feel warm, romantic, and bold. They add interest without being too loud, and flatter a range of skin tones — especially in knitwear and evening styles.

✨ 3. Luxe Textures: Comfort Meets Statement

AW25 isn’t about plain fabrics. It’s about feeling the season — literally. Ribbed knits, boucle cardigans, brushed wool blends, sequin embroidery, and crochet textures are everywhere.

What to stock:

• Ribbed knit sets

• Embellished cardigans and metallic-thread knits

• Soft-touch jumpers with cable detailing

• Sequin trim or crystal-stud knitwear for party season previews

Why it sells:
Textured pieces make an impact without relying on loud prints. They're tactile, Instagrammable, and effortlessly “elevated casual” — exactly what your boutique customers are shopping for.

💡 How to Merch It

Mix your neutrals with a hero berry piece. Think: a soft camel knit set layered under a garnet-toned coat. Add textures to the centre of your display to draw the eye — especially pieces with embellishments or plush fabric finishes.

Use signage or colour-blocking in your rails and website collections to create visual stories like:

• "Soft Neutrals"

• "Berries & Wine"

• "Texture Crush"

📦 Ready to Refresh Your AW Rail?

Explore our just-dropped new arrivals at JQ Wholesale — all curated for Autumn 2025’s must-have looks:
👉 Shop New In Now